Heather Shockney
Chief Operations Officer
PROFESSIONAL SKILLS
- Program & Initiative Development (Respectful Workplace, Workforce Readiness, and Professional Skills Training)
- Strategic Communications & Storytelling
- Grant Writing & Program Reporting
- Project & Operations Management
- Social Media Strategy & Content Creation
- Advanced Proficiency in Salesforce, Microsoft 365, and various LMS
- Advanced Proficiency in Website Development & Digital Infrastructure
- User Experience (UX) Design & Process Improvement
- Software Development & Technical Troubleshooting
- Online Education Design & Delivery
- Team Leadership & Remote Staff Management
- Partner & Stakeholder Engagement across Project Lifecycles
Contact
SUMMARY
Experienced operations and technology professional with over 20 years of experience spanning workforce development, private education, healthcare, communications, and digital systems management. Skilled in program leadership, grant development, content strategy, and the design of software, websites, and applications that improve organizational efficiency and engagement. Combines technical expertise with a strong background in storytelling, process improvement, and community impact.
CERTIFICATIONS, TRAININGS, LICENSES
- User Experience Circuit, General Assembly
- Marketing Essentials, Cornerstone Foundation
- Nonprofit Social Media Strategies, Cornerstone Foundation
- Diversity & Inclusion: Lead the Change, Cornerstone Foundation
- Grant Seeking Essentials, Cornerstone Foundation
- Emerging Leaders Learning Pathway, Cornerstone Foundation
- Homeless Training for Nonprofits (Nonprofit’s Guide to Homelessness Core Training), Ryan Dowd, Homeless Training Institute
- Google Project Management, Coursera
- Salesforce Sales Operations, Coursera
- Diversity and Inclusion for HR, Cornell University
- Equitable Community Change, Cornell University
- Google AI Essentials Specialization, Google
- Prompt Engineering, Vanderbilt University
- ChatGPT Advanced Data Analysis, Vanderbilt University
EDUCATION
- Fundamentals of Programming – Mined Minds Bootcamp, Nemacolin, PA 15351 & Waynesburg, PA 15370
- Therapeutic Foster Parent Training – NHS, Bridgeville, PA 15017
- High School Diploma – Carmichaels Area Senior High, PA 15320
ROLE WITH WEST VIRGINIA WOMEN WORK
Provides comprehensive leadership and operational support across all programs to ensure the organization’s mission and strategic goals are achieved. Reports directly to the Executive Director.
- Oversee organizational data systems and administration of Salesforce, ensuring accurate tracking, reporting, and grant compliance.
- Manage the organization’s website and digital platforms, enhancing online visibility, engagement, and brand consistency.
- Lead storytelling, marketing, and curriculum initiatives, developing content that highlights workforce impact and program success.
- Maintain and support technology infrastructure for staff and students, ensuring secure, efficient, and accessible operations.
- Direct the Workforce Solutions Program, developing materials and resources that address employer needs and strengthen workforce recruitment and retention.
- Oversee the operations of the virtual classroom and hybrid learning environments, ensuring effective delivery of training and student support.
- Support grant strategy, communications, and partner engagement to strengthen organizational capacity and sustainability.